Alice McCall is finally opening her own flagship store this November in Darlinghurst in Sydney. Considering her longstanding success this is much later than I would have expected however, I'm pleased all the same. Expect her to become neighbours with our other favourites on South Dowling Street, sitting happily alongside stores Capital L and Desordre.
"Everything’s just going so well with the label at the moment, particularly with 'The Accordion Girls'. What I’ve been doing is really focussing on doing great product – the aesthetic of the product as well as the quality. And our products are amazing - it’s selling out. We’ve had reorders on mycatwalk.com.au before we’ve even dropped the product into store. Twice. They’re substantial, massive reorders and our own online boutique is going over target every week so that was a great indication that a store is going to be well received," Alice says.
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