Swedish modesty... is that an oxy moron?

I have NEVER met someone who was Swedish and modest. Once we shot a Swedish model who kept trying to do the shots without her top on. It was a long day as it was a winter shoot and every outfit definitely needed a top. Anywho, the Spring 2011 Rochas collection was described as just that: Swedish modesty.
I think the collection is really cool although a little heavy at times for Summer. The last shot below is my fave outfit. The prints and the glasses are rocking.